FOURFIVE, the CBD and wellness brand loved by athletes and those leading an active lifestyle, has been announced as the exclusive Official Wellness Partner of Saracen’s Mens and Womens rugby teams, and the Saracens Mavericks netball team.
The deal sees all teams supplied with a combination of fourfive’s athlete ready range of premium wellness products.
fourfive’s first move to officially support an internationally recognised brand like Saracens is the first of a number of complimentary partnerships the company has planned as it looks to cement its position as the UK’s most trusted brand for professional athletes and those who lead an active lifestyle.
Commenting on the partnership, Dom Day, co-founder of fourfive, said, “We have built one of the UK’s leading wellness brands in just under two years. Our aim is to ensure that anyone can have access to the same products that professional athletes take to boost their wellness regime. We are competitively priced, putting quality at the heart of everything we do.”
George Kruis, co-founder at fourfive, said, “As a professional athlete what goes in my body can be critical to my performance. It was very much the quality and spec of our products that got this deal over the line, and we believe that compared to other brands in this space we have created something special. We’re delighted that Saracens agrees that we have set the standard and that athlete’s across the club can benefit from our range of wellness products.”
Lucy Wray, CEO of Saracens, said, “We are delighted to welcome fourfive to the Saracens family. Both George and Dom know exactly what this club is all about from their playing days so to see them back again in this capacity is very pleasing for everyone. It is a very exciting partnership for us and we can’t wait to see it grow over the 21/22 season.”
fourfive is the fast growing and hugely popular UK-based CBD and nutrition and wellness brand conceived and run by rugby stars George Kruis and Dom Day 2.5 years ago. Wanting to create a brand with efficacy at its core that they themselves could trust and with an initial focus on CBD, the company has since expanded its offering to include a range of premium vitamin and wellness products. In a relatively short period of time, large multiples have backed the fourfive brand with Boots, Freemans, Feel Unique and Amazon among a growing number of outlets who believe in the brand and quality of product.